Owning a chain of cafes in New York City is not an easy task. Every corner of the city offers something special, and the competition in the food business is so fierce that attracting customers is a serious task. Despite our efforts to create a cozy atmosphere, a unique menu, and impeccable service, we faced a problem: only regular customers and those who happened to be passing by came to us. We realized that it was time to take things to the next level – and local SEO experts helped us with this.
Step One: Analysis and Strategy
When we approached a local SEO agency, they immediately started with an analysis of our current online presence. At first glance, we had all the necessary elements: a website, social media pages, profiles on maps and review sites. However, we were missing the main thing – the right strategy and optimization of all these tools for the local market. The agency developed a comprehensive strategy for us, the basis of which was the promotion of the cafe among the New York audience.
Website and local profile optimization
The first thing the agency did was work on our website. They did a full page optimization, added local keywords, and posted information about each of our cafes. The agency also made sure that our website was mobile-friendly, since many potential customers were looking for cafes in the city using their smartphones.
Then came the turn of local profiles. The SEO agency completely updated our listings on Google My Business and other maps, adding photos, menu descriptions, and up-to-date information about opening hours. They also worked on reviews: encouraging our customers to leave reviews and promptly responding to them, which increased our reputation in the eyes of potential visitors.
Working with local keywords and content
New York is a huge and diverse city, and it was important to make sure that residents of each borough found us. To do this, the agency conducted local keyword research and implemented them into the content on the site. Now, on every page of our site, there were phrases like “the best cafe in Brooklyn” or “a coffee shop in Manhattan with desserts.”
They also suggested running a blog on the site, where interesting stories about each cafe were published, new menus and special promotions were told. In this way, we not only provided useful information for our customers, but also constantly kept our site relevant in the eyes of search engines.
Local directories and links
To increase our cafes’ online visibility, the SEO agency placed information about us in local online directories and New York City catalogs. This helped increase the number of links to our site and increased our visibility in search. Thanks to this, even if people did not go to our site immediately, they could still find us in popular city resources and social media.
Tracking and optimizing results
The agency actively monitored the results of our campaign. Using analytical tools, they determined which keywords and pages led to the greatest number of conversions. Thanks to this, we regularly updated the content and adjusted the promotion strategy. After just a couple of months, we noticed that more and more people began to find us through search engines, and the number of online bookings almost doubled.
Results: How Local SEO Changed Our Network
Thanks to the work of a local SEO agency, our cafe has become more visible and attractive to the New York audience. Not only have we strengthened our position in local searches, but we have also expanded our customer base. Now people from all over the city come to us, knowing that they will find what they are looking for here.
Local SEO is not just a promotion tool. It is a comprehensive approach to making your business visible and interesting to the local audience. Our experience proves that with the help of professionals, you can effectively and quickly achieve the desired results and make your business successful in a competitive environment.
